WHAT IS OFF-PAGE SEO AND WHY IT MATTERS?
Complex algorithms are used by search engines like Google, Microsoft, Bing, and others to decide how to rank different websites on the search engine results pages (SERP). Content optimization is one strategy for enhancing SEO. The majority of individuals focus on improving the on-page SEO but frequently overlook the significance of the off-page SEO. When SEO is done correctly, you will notice an increase in traffic and higher conversion rates. Off-page SEO, as the name implies, is done outside of your website's domain to help boost your rankings, improve your Domain Authority (DA), and see a boost in SERPs. Read on to Know All About Off-Page SEO What is Off-Page SEO? Off-Page SEO encompasses all actions taken outside of your website domain that have an impact on your search engine ranking. This includes a wide range of activities such as obtaining backlinks, writing guest blog posts, and maintaining an active social media presence. Off-Page SEO is comprised of four pillar